Mystery Thrillers by Tony Price

Sharp new look for online payroll website

29/10/2014

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The new design for crystalpayroll.com is clean and simple, creating a clear step-by-step guide through all of the key things a potential new customer will want to know as they review their options for moving to a new, or different, payroll system. It covers data security, comprehensive functionality, competitive pricing, knowledgeable service and reassures trust issues with testimonials and a satisfaction guarantee. 
It's designed to flow through three fairly long pages of key information, with bite-size text blocks written in plain English and new, stylishly simple and iconic imagery. Feedback has been positive so far and I'm really pleased, not only with how it looks but especially with the way it will lead a prospect unobtrusively through all the key sales messages without swamping them in numbing detail. Fingers crossed now, it should drive in a heap of new business.

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    Tony Price is a freelance writer, based in Auckland, creating basic websites and email newsletters for small NZ businesses.

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